It’s not like life is over after you send the kids off to college. It is when life begins anew. That is the message of Saatchi & Saatchi LA’s new campaign, supported online by Yahoo!, for the Toyota Venza, the automaker’s first crossover sedan.
“Boomers have this unique situation,” notes Margaret Keene, executive creative director at Saatchi LA, who helmed Toyota’s Venza campaign with Chris Adams, co-executive creative director. “They have money to spend and time to go online and do research. You are over 40 and have this amazing history — yet your life has just begun.”
[Source: Yahoo Advertising blog]