Toshiba’s new functionality dubbed Super Resolution Technology (SRT) makes its debut in the company’s Regza line of televisions, and promises to upconvert standard definition television to HD-like quality. With SRT, essentially, new algorithms will improve image sharpness, brightness, and color — the three topics of complaints often heard from A/V aficionados when they’re viewing standard-definition content on an HDTV.
Regza series RV535 and XV545 LCD sets will be the first to include this technology, Toshiba says, and should be available this month. Pricing will range from $1,399 to $2,799, and be available in 42”, 46”, and 52” models. Both product lines will support up to 1080p resolution, and include four HDMI inputs, and Toshiba’s SoundStrip technology and PixelPure 4G 14-bit internal digital video processor. The XV545 sets, particularly, will also include a special gaming mode to improve screen response time, and ClearFrame which improves the picture quality of moving objects on the screen.
“The TV industry is now hyper-dynamic, with faster change in both technology and price points,” marketing head Scott Ramirez said. “We are introducing new leading technologies, like SRT, and also strengthening our core models for the key selling season.”