Microsoft Advertising had signed on more than 25 brands from around the world for Windows 8 Ads in Apps campaigns on October 26 General Availability -- and will offer a smarter, richer, more relevant and more valuable advertising experiences within Windows 8 apps to consumers.
"These brands are rolling out Windows 8 Ads in Apps campaigns over the next several months in designated markets around the world within various Bing apps, Xbox apps, the Skype app and third-party apps independently developed by publishing partners," Microsoft Advertising stated.
20th Century Fox and Nissan are the first campaigns that will run globally.
"20th Century Fox is running its Windows 8 Ads in Apps campaign--which will first feature "Life of Pi" directed by Ang Lee. The ads will be featured within the Xbox Video app, SmartGlass app and across the Casual Games app.
Nissan is the first brand to advertise in both Bing apps and Xbox apps in all markets where Windows 8 Ads in Apps is launching. The Nissan ads will be featured in Bing apps through December, and in Xbox Music from December through January," Microsoft added.
In addition, a host of publisher partners signed up for Windows 8 Ads in Apps, Microsoft said, "as of October 26, we've signed on premium publishers from around the world."
In other news, Microsoft introducing Quality Impact, a new way to measure the impact of quality score in Bing Ads.
"Based upon the competition for the targeted traffic and the traffic volume, we will advise you the additional impressions you could gain by improving your Quality Score," the team stated.
At its debut, "Quality Impact analysis focuses on keywords having a Quality Score less than 6 where return of improving campaign quality is normally higher. The incremental impressions that Quality Impact projects are what you could gain if the Quality Score improved to 6 or more. Use it to find the biggest bang for your campaign optimization efforts," the team explains.
How to access Quality Impact? "You can access this new feature through the KW Performance Report or its API, it's available under every view and you will receive the most up-to-date data from each view," the team added.
Here are the steps to include it in your reports: