Google offers tips on how to increase visibility into your e-commerce performance and your advertising spend using Google Analytics in the videos below. You can find these videos and more on the new Google Analytics Youtube Channel. Analytics can help keep a close eye on your advertising spend and e-commerce trends to run a cost conscious business.
1. By enabling E-commerce tracking on your site, Google Analytics will provide vital metrics including overall revenue, revenue per product, average transaction amount, and more. Video
2. With additional information on ROI for keywords and spending trends, you can focus your efforts on the traffic you care about the most. Video
3. Link your AdWords and Analytics accounts to track ROI, Revenue per Click, campaign and keywords performance. Added benefits include drilling down to the ad campaign, ad group, and keyword levels for goals conversions and e-commerce transactions. Video