After looking at over 200 diagnostic points to measure "mobile readiness," including load time, device detection and mobile site optimization, we found that only 21% of Google's largest advertisers have a website that is optimized for mobile. That's 79% serving up a less than ideal experience for their mobile customers," stated Google mobile team.
It's not too late to be early on mobile! Get ahead of your competition by creating a fantastic experience for your mobile customers.
Start with following 4 tips for designing a great mobile website:
- Prioritize what's important. Make it easy for customers on-the-go to call or find directions to your business. Easy navigation combined with relevant and interesting information lead to happy customers and more business.
- Take advantage of mobile-specific functionality. Users can interact through touch, sound, sight and location on their mobile device. Create a mobile website with custom content that utilizes these capabilities.
- Build for the mobile platform. Focus on easy navigation and remember to develop your website with touch screens in mind. Eliminating any website elements that don't work or are slow to load on a mobile phone will keep users engaged.
- Optimize, optimize, optimize. Be sure to add mobile analytics to your website in order to evaluate and improve performance.