Tips to Grow Earnings through In-app Purchase in Windows Store

Grow you app revenue with In-app purchase of Windows Phone 8. Internet Explorer with debug settings enabled reveals hidden Microsoft Bing developers job advertisement.

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Microsoft's Windows Phone team is offering developers a few tips to help grow your app revenue through in-app purchases in Windows Phone 8. To give you some incentive in that area, the team also reports that 40 percent of the top 15 highest-grossing developers have apps that use in-app purchase.

The team also notes, a few key insights from an analysis of the 30 apps and games with the highest in-app purchase revenue in the Windows Phone Store: "· In-app purchase can add value to both games and non-game apps · Start with a great app · Use the 'freemium' business model."

In-app purchase enhances app experience and increase your revenue, here's how to get started:

  • Understand what can be sold through in-app purchase and how to add it.
  • Define how you would add in-app purchase to your Visual Studio project:
    • Add it to an existing Windows Phone 7 project (through reflection) or create a new Windows Phone 8 project that uses in-app purchase natively.
    • Offer a trial/paid version for Windows Phone 7 users.
  • Add the in-app purchase to your code.
  • Add the in-app purchase items through Dev Center.
  • Test using the different available testing techniques, and share the game with as many users as possible to polish the in-app purchase experience.
  • Publish your app in the Store!

Here's a quick refresher on some of the things you can do with in-app purchase:

  • "Sell digital items.
  • Offer consumables (items that are used a set number of times per purchase) and durables (items purchased and then owned by the buyer).
  • Extend app features: add game levels, app features and game currency, for example," explains the team.

In other news, Microsoft has published a new job ad for developers "hidden" behind the source code of

Internet Explorer users visiting with browser debug settings enabled will see a small message pop up reading, "Do you want to debug this webpage?" the message asks.

In case, if the user click on "yes," the IE developer tools console loads a new message, presenting a job opportunity, "Interesting in creating experiences? Apply today," the message reads.

Once you head over to the link, you can apply to be a software development engineer with the Bing homepage team.

"Want to influence the face of Bing? Come and join Bing Homepage team! Our team has a startup mentality where we influence product direction, ship code daily, work through rapid iterations and do a lot of A/B testing. On Bing Homepage team you'll be responsible for developing and shipping experiences on homepage which is seen by millions of users every single day," the job description reads.