Tips to Grow Earnings through In-app Purchase in Windows Store

Grow you app revenue with In-app purchase of Windows Phone 8. Internet Explorer with debug settings enabled reveals hidden Microsoft Bing developers job advertisement.

Microsoft's Windows Phone team is offering developers a few tips to help grow your app revenue through in-app purchases in Windows Phone 8. To give you some incentive in that area, the team also reports that 40 percent of the top 15 highest-grossing developers have apps that use in-app purchase.

The team also notes, a few key insights from an analysis of the 30 apps and games with the highest in-app purchase revenue in the Windows Phone Store: "· In-app purchase can add value to both games and non-game apps · Start with a great app · Use the 'freemium' business model."

In-app purchase enhances app experience and increase your revenue, here's how to get started:

  • Understand what can be sold through in-app purchase and how to add it.
  • Define how you would add in-app purchase to your Visual Studio project:
    • Add it to an existing Windows Phone 7 project (through reflection) or create a new Windows Phone 8 project that uses in-app purchase natively.
    • Offer a trial/paid version for Windows Phone 7 users.
  • Add the in-app purchase to your code.
  • Add the in-app purchase items through Dev Center.
  • Test using the different available testing techniques, and share the game with as many users as possible to polish the in-app purchase experience.
  • Publish your app in the Store!

Here's a quick refresher on some of the things you can do with in-app purchase:

  • "Sell digital items.
  • Offer consumables (items that are used a set number of times per purchase) and durables (items purchased and then owned by the buyer).
  • Extend app features: add game levels, app features and game currency, for example," explains the team.

In other news, Microsoft has published a new job ad for developers "hidden" behind the source code of Bing.com.

Internet Explorer users visiting Bing.com with browser debug settings enabled will see a small message pop up reading, "Do you want to debug this webpage?" the message asks.

In case, if the user click on "yes," the IE developer tools console loads a new message, presenting a job opportunity, "Interesting in creating Bing.com experiences? Apply today," the message reads.

Once you head over to the link http://bit.ly/ZZayNx, you can apply to be a software development engineer with the Bing homepage team.

"Want to influence the face of Bing? Come and join Bing Homepage team! Our team has a startup mentality where we influence product direction, ship code daily, work through rapid iterations and do a lot of A/B testing. On Bing Homepage team you'll be responsible for developing and shipping experiences on Bing.com homepage which is seen by millions of users every single day," the job description reads.

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.