Building relationships on Google+ may improve other parts of your marketing plan. Google+ is integrating social in all the Google products marketers already use, which can help them drive deeper engagement with their target customers, be more relevant by offering social recommendations when customers need them most and remain accountable by providing transparency of how their ad dollars are performing.
Google just shared how you can use Google to measure social performance -- Adam Singer, from Google Analytics, share some tips on using Google Analytics' Social reports, that let you tie your social media to metrics you care about.
- Find something you can measure (micro or macro-conversions) and sprint in that direction. Focus on how separate channels can drive different types of site actions, which can be tied to a value you determine.
- Measure success criteria directionally. Benchmarks are uncommon and do not necessarily translate across products, services or industries.
- Create your social posts with a measurement goal in mind. Be sure to include a call to action to inspire your audience to act.
- Understand and connect with your audience differently across the different networks. Try not to post the same thing on each platform, customize and use what works best.
You can watch the video here.
In another blog entry, Google posted some Google+ tips on to find out how your content is spreading on Google+ by just using Google+ Ripples.
For those not aware, "With Ripples, you can now see how your public content was reshared over time on Google+, and what users were saying about it." "With this information, you can identify key influencers or top contributors in your community who are helping to get the word out about your content -- whether or not it was reshared directly from your +page," Google posted.
To try it out, "just find a public post and select 'View Ripples' from the drop-down menu in the upper right-hand corner of the post. You'll see a number of circles that each correspond to a user that has reshared your content, and inside the circle you'll see the people who have reshared the link from that person (and so on). Circles are roughly sized based on the relative influence of that person -- so the larger a person's circle is, the more reshares have resulted from their original reshare," Google explains.
You can also see who has been discussing your content on Google+, even if they didn't reshare your original post. Circles on the Ripples page that aren't connected to other circles represent individuals who have independently shared your content. Scroll down to the bottom of the page to play an animated version of the visualization that shows how your link was shared over time. You can also see a line graph that illustrates activity on the post.
For more information on Google+ ripples, watch this video:
Google's in this week's talked to the creators of the Administrative Assistant Community on Google. "Administrative Assistants and other extreme users of Google Apps can trade tips and tricks about productivity, getting organized, and anything else."
What was the inspiration behind creating the Administrative Assistant Community?
After having worked with a number of Google Apps customers over the years, we realized that Admin Assistants are the real super users of Apps. They use Apps, and in particular Gmail and Calendar, in novel and exciting ways. This also means that they often come across problems or things that don't work the way they need them to, and this will usually happen when they are under extreme pressure to get things done for their boss. So they are also a group that needs special attention and focus. There is already an internal Google Admin Assistant community sharing tips and tricks, and we thought it would be great to extend this into a more public facing community. Plus we aim to make the site itself a one stop shop for Admin Assistant related resources and materials.
You can full Help Desk Hangout On Air below: