After resigning as the Apple's CEO, Steve Jobs was criticized for his lack of public philanthropy, now the new CEO Tim Cook announced this week that Apple is instituting a charitable matching program for employees.
In a internal memo, Cook said Apple will match gifts to non-profit organizations dollar-for-dollar, up to $10,000 annually. The program is currently available only to full-time employees in the US and will kick off next week in the U.S. and be expanded to other parts of the world over time.
Cook's email says they have plans to extend the program to other countries in the future and MacRumors notes the initiative has been officially confirmed by an Apple spokesperson.
It's an interesting move for the new CEO, the move takes a cue from Microsoft, which has had an employee-matching program in place for many years. Microsoft matches up to $12,000 in non-profit donations annually; it also sponsors a fall giving campaign in which employees donate products, services or experiences (such as a tour of Bill Gates' home) for their fellow employees to bid on.
Here is Cook's email:
I am very happy to announce that we are kicking off a matching gift program for charitable donations. We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther.
Starting September 15, when you give money to a non-profit 501(c)(3) organization, Apple will match your gift dollar-for-dollar, up to $10,000 annually. This program will be for full-time employees in the US at first, and we'll expand it to other parts of the world over time.
Thank you all for working so hard to make a difference, both here at Apple and in the lives of others. I am incredibly proud to be part of this team.
If you'd like more information on the program, you can get it on HRWeb, which can be easily accessed through AppleWeb.