Google is holding a webinar on July 22, 2010 at 10amPST / 12pmCST / 1pmEST, for the next “ThinkCPG with Google” – Case Studies & Learnings for Consumer Packaged Goods. “Where you’ll from three separate case studies as measured through third-party research:
» Search Match Market Consortium Study – Food: What’s the offline impact of search advertising when brands take advantage of their search opportunities? What’s the impact when they’re dark? What’s the impact to private label sales?
» Quaker Instant Oatmeal Display Case Study: What kind of impact did the Awaken Your Senses campaign, which was promoted on YouTube and Google Display Network, have on Quaker Oatmeal and Private Label sales?
» CPG Gfk Benchmark Study from Germany: How do we evaluate Search and YouTube across all media? How does Search and YouTube ROI stack up against traditional media?