diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)


ThinkCPG with Google Webinar – Case Studies & Learnings for Consumer Packaged Goods

Google is holding a webinar on July 22, 2010 at 10amPST / 12pmCST / 1pmEST, for the next “ThinkCPG with Google” – Case Studies & Learnings for Consumer Packaged Goods. “Where you’ll from three separate case studies as measured through third-party research:

» Search Match Market Consortium Study – Food: What’s the offline impact of search advertising when brands take advantage of their search opportunities? What’s the impact when they’re dark? What’s the impact to private label sales?
» Quaker Instant Oatmeal Display Case Study: What kind of impact did the Awaken Your Senses campaign, which was promoted on YouTube and Google Display Network, have on Quaker Oatmeal and Private Label sales?
» CPG Gfk Benchmark Study from Germany: How do we evaluate Search and YouTube across all media? How does Search and YouTube ROI stack up against traditional media?



Share This Story, Choose Your Platform!

Do NOT follow this link or you will be banned from the site!