Think2010: Search Ads Affect Offline Sales [Video]

Do online search campaigns lead to in-store sales? Controlled studies we call "Online to Store" experiments prove time and again that they do! Check out the video below for results from large advertisers that tested the effects of keyword targeted products and categories, generic keywords and online coupons.Highlights include in-store sales lift, return on ad […]

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Do online search campaigns lead to in-store sales? Controlled studies we call "Online to Store" experiments prove time and again that they do! Check out the video below for results from large advertisers that tested the effects of keyword targeted products and categories, generic keywords and online coupons.

Highlights include in-store sales lift, return on ad spend (15:1 in some cases) and halo effects on overall sales. Understanding the effect of search ads on offline sales is a large part of accurately defining the full value of search campaigns, beyond direct conversion.

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.