1/3rd of consumers already have smartphones and the number is growing rapidly. Out of these, more than 50% will use their phones to compare prices this holiday season. During "Think Holiday" webinar, Alex Barza, Mobile Leader for Retail, provided recommendations on how retailers can achieve their goals this holiday season utilizing mobile.
Alex covered a number of tactics retailers can use now and in 2011, through Google' mobile solutions. For complete details on Google's Mobile recommendations: