In the last few years, there's been a technological Big Bang, creating new ways to buy display ads across the web: exchanges involving real time bidding, demand side platforms, improved ad networks and more.
These technologies are enabling marketers to seize the digital moment and run far more effective campaigns, but just as the universe changed dramatically following the Big Bang, the digital buying marketplace has changed forever, requiring some new "laws."
The three laws of display advertising physics:
- The Theory of Relativity: The distinction between different advertising technologies (like ad networks and demand side platforms) is blurring. Each of these technologies provides similar ways to achieve your marketing goals, depending on how you want to manage your campaign.
- Fusion Theory: There's a few different ways to deliver ads to people. Each on their own is powerful, but combining these different ways unlocks the best results.
- The Law of Perpetual Motion: New technology is driving rapid change in display advertising--which is constantly improving marketers' creative palettes and the way that ads are bought and sold. Embracing new media and technology provides a key way for marketers to differentiate and grow their businesses in a new universe.
The expansion in the advertising industry is leading towards a future with a better advertising universe for everyone--where people see more relevant, useful ads, publishers get better returns to fund their content and marketers can run more effective campaigns, one that will enable marketers to effectively reach and engage people across desktops, tablets, videos, mobile devices and TVs..
You can read these laws and what they mean for advertisers and agencies in details on Agency Ad Solutions blog The three laws of display advertising physics.
[tags]display ads,display advertising,marketers,ad networks[/tags]