Google released a new whitepaper, “The Road Towards Recovery” — “During this new period of gradual growth and expansion in the housing market, the ways in which individuals engage in the search for property online have also been marked by dramatic changes. Using a combination of Google internal data and third-party resources, the paper will explore following areas to do with latest trends within property market and online property search:”
The growing importance of the internet in the property space.
The value of search as a market metric and evolving search behaviour.
The latest trends and related opportunities.