Avinash Kaushik, Analytics Evangelist at Google posted about the newly launched Google Analytics feature, weighted sort - which sorts table data according to its importance, not simply according to numerical value - is worth reading for this audience.
Here's a quote from Avinash's post:
"Any sufficiently advanced technology is indistinguishable from magic."
We've a very long tail of data in web analytics. Tens of thousands of rows of keywords in the Search Report (even for this small blog!). Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. Yet because we're humans we tend to look at just the top ten or twenty rows to try and find insights. The problem? The top ten of anything rarely changes (except in rare circumstances like a sale or on a pure content – think news – site).
He goes on to give great examples of use, and even gets into the math behind the feature."