At last week’s Google I/O conference, “The Guide to the App Galaxy,” was demonstrated which’s designed to help mobile app developers–regardless of platform–navigate the complexities of launching an app and building a business on mobile. As you maneuver through the “galaxy” using the arrow keys on your keyboard, you’ll get the basics about app promotion, monetization and measurement–with tips from Google as well as successful developers.
The Guide to the App Galaxy is currently available in English, Japanese, Korean, French and German –contains different advice and best practices from developers around the world.
Here’re some key insights from developers who’ve successfully built a business on mobile:
- Rovio Mobile: Making money on mobile isn’t black and white–there’s actually a lot of color. There’re a number of business model options that aren’t exclusive to any particular platforms.
- Best, Cool & Fun Games offering your app for free lowers the barrier for users to download and try your app.
- The Weather Channel: Don’t forget to think beyond mobile. If you’ve a website or even a television channel, you can cross-promote your app with banner advertising or in-show mentions to drive downloads.
Developer who has successfully navigated the App Galaxy and launched their own app, have probably picked up some tips. Share your insights by creating your own journey and sharing it with your friends. You might even feature your story on The Guide to the App Galaxy.
[Source: Google Mobile blog]