MTV is pretty much the granddaddy of short, informal video content, but until this week the channel had never tried posting a web show itself. Yesterday we had the chance to meet (via phone) Matt Sunbulli, an MTV News staffer who’s started the channel’s first vlog.
“The Webcam Correspondent” will be a weekly show, with an follow-up update later in the week. It is being shown on the web as well as broadcast on MTV.
Sunbulli seemed most proud of the fact that even though MTV has a major site revamp planned in two months’ time, the company allowed him to “use these social tools that are available already,” posting his video on YouTube and engaging with watchers via MySpace.