Microsoft Advertising and the Starcom Mediavest Group will be hosting a TED@Cannes event in the South of France on June 21st. “The International Advertising Festival is a Mecca for creatives, marketers and innovators, so this partnership with one of the world’s most respected idea enablers is bound to excite all those who attend or watch it on the web. This’s only the second installment of “TED@” series. The first was TED@State in 2009 sponsored by The Global Partnership Initiative, a government program launched by U.S. Secretary of State, Hillary Rodham Clinton. “Innovation and continuously pushing the boundaries of ‘what has been done before’ are core to Microsoft’s DNA,” said Darren Huston, corporate vice president, Consumer & Online, for Microsoft,” writes Microsoft Press.
More info: Cannes Lions 2010