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Jan122010

Taxing online ad revenue in France, Nicolas Sarkozy looking at plans

Google and Yahoo! are facing a tax on advertising revenue in France under controversial proposals being examined by Nicolas Sarkozy to help save creative industries from a “free-for-all” internet culture. Under the proposals, money from the tax would go to cultural sphere. News of Google tax provoked a lukewarm response from web users and media observers. Critics argued, it would be difficult to subject US-based operators to any kind of French-led financial measure, and for authorities to establish how many French web users were being reached by the advertising concerned – a key figure in the calculation of any levy. “I’ve nothing against taxes and subsidies in general but I think such a system would be absolutely impossible to put in place due to the global nature of the internet,” Chris Anderson, the editor of US magazine Wired, told Lib

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