Microsoft Advertising at the //Build 2013, released a new Windows 8.1 Ad SDK that will help marketers get more mileage out of Windows 8's in-app advertising offerings.
"The new SDK enables advertisers to target their in-app ads by age, gender and location, and is integrated into Visual Studio, so developers can provision ad units without the extra step of going to pubCenter," informs Microsoft.
The new Ad SDK is built to enable targeting across App Network as well as take advantage of the forthcoming benefits of Windows 8.1. In addition to targeting, "the new Ad SDK will also improve Z-index issues and enable in-banner dynamic ads on XAML apps," Microsoft adds.
The advertising SDK comes integrated in Visual Studio and developers can now provision their app and ad units from within Visual Studio without having to go to pubCenter.
"With the new Advertising SDKs consumers can optout of targeted advertising on a per-app level. The new Ad SDKs contain a "personalized advertising" setting giving consumers the ability to manage their targeting preferences at an app level via the Settings Charm. People can also manage their preferences at a global level by visiting http://choice.microsoft.com."
In addition, update to advertisement sizes for Windows 8 is also rolled out. Microsoft it is "reducing the number of anchor ad sizes (the initial advertising experience on Windows 8) to focus on the ad units that have the greatest demand and are adding an IAB-standard ad unit: the popular 300x600."
"If your app does not include a discontinued ad size there is no action required," microsoft said adding, "if your app includes a 292x60, 500x130, or 250x125, you must update your app as soon as possible to reflect the rationalized ad sizes and resubmit your app to Windows Store."
Ad Size updates include:
- "following three anchor ad sizes: 292x60, 500x130, 250x125 are now discontinued
- new IAB-standard ad size: 300x600 is added
- The following anchor ad sizes will be supported moving forward are: 250x250, 300x250, 728x90, 160x160, 300x600."
To download this updated SDK, visit our developer website: adsinapps.microsoft.com.
Yahoo! Bing Network and Bing Ads announced that Sitelink Extensions are now available in all Bing Ads markets in addition to the US and UK. "Those already using Sitelink Extensions in these newly enabled markets will see them displayed automatically," the team stated.
Ready to roll sitelinks into your Bing Ads campaign strategy? See How to enable, edit, or delete Sitelink Extensions here, and here find out what they are and how they relate to other types of Ad Extensions.