Microsoft announced that Syncsort, has switched from Salesforce.com to Microsoft Dynamics CRM. Syncsort began its migration in July after realizing it needed a solution that could more effectively integrate with its partner portal and support rapid company growth.
By switching to Dynamics CRM, Syncsort has doubled user adoption, improved reporting and reduced customer management inconsistencies, and projected cost reductions through the automation of manual marketing and sales processes.
"Other reasons Syncsort decided to switch to Dynamics CRM include ease of use, customization capabilities, total cost of ownership, and interoperability with other Microsoft business productivity products, including SharePoint, Microsoft Office, SQL Server and Microsoft Exchange.
The company also uses Microsoft Dynamics GP to manage its accounts payable system and acknowledged that Microsoft Dynamics CRM would offer the interoperability between the two technologies," stated Microsoft.