Google at the 2013 SXSWi debuts "Talking Shoe," a smart sneaker with personality that can broadcast its story to the web.
The concept shoe demonstrated at the Google's SXSW Interactive headquarters, is part of a the recently launced arts project dubbed "Art, Copy, Code" - which aims to breathe a social, life-like experience into everyday objects.
Currently the project is just a concept, and is still in "very" early days for the arts project.
The talking shoe (and shoe strap) aims to translate movement data in witty messages to users and their friends. "It's explicitly aimed at how translating how Silicon Valley thinks about technology into how creative agencies think about advertising," says project lead Aman Govil.
Watch the video showcasing the Talking Shoe:
In other technology news, Google if awarded the right to manage the new generic top-level domain names registrations for .search, .app, .blog and .cloud, could open them up for non-Google properties, too in addition to its own services.
ICANN CEO Fadi Cherhade recently announced that the organization will start recommending the first new gTLDs for delegation around April 23.
The first phase of the registration was opened up last year, and Google accounted for about 100 of the over 1,900 applications that ICANN had received.
The companies that get the right to manage the new domains don't necessarily have to open them up to the public, so these so-called "closed generics" like .blog, .show, .earth, .book. .art, .music, and .car.
Google had also applied for its brands like .google, .chrome, .android and .gmail.
In a letter dated March 7, to ICANN, Google's VP and CIO Ben Fried writes that ICANN should "allow all closed generic string applications to proceed."
Fried writes, the new gTLDs will allow for much-needed innovation in this space. He especially notes that "for many users, domain names remain decidedly difficult to use and manage," so chances are Google will work on lowering the barriers for registering domain names and linking them to users' sites.
You can find the full letter embedded below:
Update 03/12: At SXSW on Mar 11, Google provided developers with a first glance at the Google Glass Mirror API, "the main interface between Google Glass, Google's servers and the apps that developers will write for them."
In addition, Google also showed off a first round of applications that work on Glass, including how Gmail works on the device, as well as integrations from companies like the New York Times, Evernote, Path and others.
Update 03/13: Google has now confirmed that Google Glass will, of course, work with prescription lenses "in future models." The design is still in the works. Apparently the Explorer Edition is not compatible with custom lenses, but Google says to expect the new design this year.
As noted in the posting, the Google Glass design is modular, allowing for a wide range of options, including prescription lenses.
Google says, that the Glass design is modular, so you will be able to add frames and lenses that match your prescription. "We understand how important this is and we've been working hard on it. We're still perfecting the design for prescription frames. Although the frames won't be ready for the Explorer Edition's release, hang in there -- you can expect to see them later this year," google wrote in a G+ post.
Below is a picture of +Greg Priest-Dorman, a member of the Glass team and an early pioneer in wearable computing, wearing one of the prototypes we're testing.