Surface Hub New Customer Subscription, Deployment Options and More

Microsoft introduces new Surface Hub customer subscription, deployment options via VAD-OR, Try & Buy Program, expands app ecosystem. Surface Multi-National Purchasing Program expands to Europe.

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At the ISE 2017, in Amsterdam, Microsoft said partner ecosystem continues to innovate to help more businesses transform how they do business with Surface Hub.

In December, we shared details on the momentum and adoption Surface Hub is seeing in the workplace.

"By the end of 2016, nine months since launch, Surface Hubs was shipped to over 2,000 customers in 24 markets," said Calin Turcanu, senior director, Surface marketing. "We've seen single orders as small as one unit and as large as 1,500 units." The demand for Surface Hub has been incredible, here's how Surface Hub is gearing up to have another incredible year in 2017:

Microsoft Surface Hub Ecosytem Expands

New Subscription, Deployment Options

With 'Surface as a Service' success, Microsoft said, Surface Hub will now be offer via a subscription-based model, including initial investment and configuration costs.

Additionally, a formal launch of "Surface Hub Value Added Distributors Program for Opportunity Resellers (VAD-OR)" is announced as well— letting "select Surface Hub distributors deliver same quality services to Opportunity Resellers without typical requirements for building a long-term transactional business."

Surface Hub VAD-OR program will be offered by ALSO.

In addition to Surface Hub as a Service and VAD-OR, begining February 15th, another new program called "Surface Hub Try & Buy", allowing resellers to offer "customers with Hubs for 30 days before requiring a commitment to purchase a larger set of devices" will be available across the U.S., U.K., Europe and Asia.

Expanding App Ecosystem

Surface Hub can run any Universal Windows Platform (UWP) app, and provides an unparalleled opportunity for large-screen pen and touch interactions today has over 20 industry-leading application developers designing specific experiences, Calin said.

Surface Multi-National Purchasing Program experiences 10x growth in just over 6 months, today, Microsoft expands to Europe.

The program as a part of Surface Enterprise Initiative, was launched in the US July last year, with a goal to provide enterprise customers a more streamlined path for getting Surface on company-wide standards lists and for cross-country adoption for line of business scenarios.

In addition, the program will also be rolling out in Asia and Pacific region (APAC) very soon, says Calin.