The Big Game Super Bowl 2012 is finally over, Google search shared that the material girl Madonna took the honor of being the most-searched for term during the game. In a February 6 blog post, Google notes, that around 41% of searches related to [Super Bowl ads] that were made during the game came from mobile devices, up from 25% for the same time the day prior. And, that the top trending searches on Google during the game were: “Madonna, Halftime show, Patriots, Tom Brady, and Giants.”
Other celebrities that caught viewers’ eyes included Super Bowl performers LMFAO, Kelly Clarkson and Nicki Minaj. Searches for Katherine McPhee’s soon-to-premiere NBC show [Smash] beat out searches for David Beckham’s H&M ad campaign.
Also, revealed that 2012 Super Bowl commercials or ad teasers were watched more than 30 million times on YouTube before the big weekend this year.
“Game day searches for [super bowl ads] were 122 times higher than the same time last week,” Google stated.
The most popular commercials in terms of Google searches were ads from Acura, GoDaddy and M&M’s. Searches for The Avengers movie trailer were also trending, along with Chrysler’s spot featuring Clint Eastwood.
Google search also created a infographic highlighting the search trends of 2012 Super Bowl:
Also coming soon is an Ad Blitz infographic which will include new facts and stats about Super Bowl ads. Check this post later.