Apple has approved an escort app to the App Store. The application, according to ZDNet is slated for a June 1 launch on the iPhone, is from online “dating” service SugarSugar. The app is a mobile client to SugarSugar.com, which advertises itself as the “leading sugar dating website”.
They also say the app helps one seek “mutually beneficial” arrangements with other users, a telling tongue-in-cheek definition treading the fine line between dating and escorting, if not worse.
For those that aren’t aware, “sugar dating is where women post their “services” online, where men “shop” and choose the women that they would like to “date” for a fee. Essentially the service is prostitution, which the site promotes via testimonials such as “Women: never worry about money again!””
The SugarSugar Dating App will be available through both their website (potentially NSFW) and iTunes, will be compatible with all iOS devices and will also be coming to Android and BlackBerry. The app will use your phone’s GPS to find people close to your location looking for “mutually beneficial” arrangements, and display information that’ll help the involved people “arrange an effortless rendezvous.” From there, you could engage in a chat session, exchange photos or trade stats. Talk about discretion! The SugarSugar Dating App will be also available on BlackBerry and Android devices.
While there’re no specific mentions of sexual services being performed through the service, it’s strongly implied through the terminology used throughout the site, especially through the company’s blog - which mentions the number one reason for becoming a sugar daddy as “amazing sex with uninhibited sugar babies– and more of it!” Apple simply could have missed the (fairly obvious) hints at sexual services and mistaken the site for a legitimate dating service such as RSVP. Whoops.