In an email exchange that took place between Steve Jobs and a user regarding the possibility of Blu-ray coming to the Mac. The user emailed to Jobs about being disappointed that the recently revised Mac mini didn’t include a Blu-ray drive.
To this, Steve Jobs replied: “Bluray is looking more and more like one of the high end audio formats that appeared as the successor to the CD – like it will be beaten by Internet downloadable formats.”
To this, the user replied arguing the short-term benefits of the format, including storage density and high video quality. Steve replied back “instant gratification and convenience” of services such as Hulu and iTunes rentals. He also mentions that 720p and higher as being “sufficient quality to win almost everyone over.”