Steve Ballmer revealed during a Q&A session at The Churchill Club that Microsoft had outgrown Bill Gates' famous mantra “A computer on every desk and in every home”. The CEO indicated that the software company's mission had evolved past putting a computer on every desk in every home.
“We're working on a broader agenda than that, and I love that. It's still my favorite mission statement of all time, because it was a mission, it was a vision, and it was a scorecard. Our people loved it, you could count up every day, how are we doing, how are we doing, how are we doing? But, in a sense when you look at the footprint of the things we work on today it's almost like each business deserves to have its own equivalent. And in a sense maybe we should make that formal, I think our enterprise business has a mission, our advertising business has a mission, our phone and TV business, our devices business has a mission,” Ballmer revealed.
However, at the same time Microsoft is not renouncing to the slogan completely. Ballmer revealed that as far as the Windows operating system is concerned, the Redmond giant is indeed laboring to continue the original mission set in place by Bill Gates. However, as even the Windows without Walls $300 million marketing campaign illustrates, Microsoft and Windows are no longer about just the PC.