SSENSE from Montreal recently released "world's first interactive shoppable music video." The SSENSE video is pretty cool, albeit a little distracting but clearly this is where things are heading.
"It reminded me of one of the scenarios in the Microsoft Home here on our Redmond campus. In that scenario, you're watching a TV program and when you click pause, everything on screen becomes "clickable". That demo actually goes beyond the video of Diplo, FKi, and Iggy Azalea in the SSENSE video as it makes everything in the scene (buildings, bus schedules and more) interactive," Clayton said.