As part of the strategic alliance between Sprint and Microsoft Corp., today the two companies are providing Sprint customers with the industry’s first fully integrated GPS location-aware mobile search service in the U.S. with entire Internet search on Sprint phones. Voice search with visual results by Live Search for mobile using Tellme technologies will also be available on select Sprint phones as a separate download. The new services enable people to find Web, local, and phone content easily using traditional input methods or voice.
With the enhanced mobile search service launching today, Sprint customers can now:
- Search the entire Web, local listings and maps, and Sprint’s mobile content catalog using the same familiar search box powered by Live Search, on the Sprint mobile Web home page.
- Use Sprint’s built-in GPS capabilities to automatically find local businesses and listings nearby quickly and easily without needing to manually enter location information. The new GPS-enabled search allows customers to give permission to let their phone automatically identify their location to return nearby business search results, such as the closest gas station, pizza place or movie theater – all by simply typing in or, on select phones, speaking the name or category of business for which they are searching.
Additionally, Sprint is the first mobile operator in the U.S. to launch GPS-enabled voice search capabilities, which are powered by Live Search for mobile. Customers can simply say the business listing and then see the search results on the screen. Speaking rather than typing makes it even easier for customers to find the results they are looking for. This feature uses award-winning voice user interface design from Microsoft’s recent acquisition, Tellme.
“With Live Search on Sprint devices, Sprint customers now carry with them a GPS-enabled search tool providing open Internet search, local listing search and mobile content search, all in one easy service,