Google extends its partnership with "SpotMixer" -- Integrated directly into AdWords, SpotMixer provides a simple and powerful ad creation tool that takes your existing AdWords campaigns and converts text ads into a tailored video or TV ad. From there, select from a variety of professional templates which set the pacing, transitions, effects and design of the ad. SpotMixer also provides a full gallery of stock images, videos and music in addition to allowing the use of your own photos, text, and logos.
Already have a TV or video ad? Upload it directly into SpotMixer to edit the entire ad or just select parts to improve aesthetics and effectiveness. Once you're done, SpotMixer will provide correctly timed formatted file to download onto your computer then upload directly into your TV Ads or AdWords ad library.
Test different calls to action:
- Customize different ads for your various target segments
- Get specific in your tracking -- build ads with different phone numbers and tracking URLs to test effectiveness of different media placements
- Run seasonal ads throughout the year
Create integrated campaigns:
- Create :15 and :30 versions of your ad to run on TV and online
- Try bookending with two :15 seconds ads
The possibilities are only as limited as your imagination and business goals. Find SpotMixer in your AdWords account in two ways:
- Via Google TV Ads campaign page -- select "New Ad" and click on the link to SpotMixer
- Via AdWords -- select "New Ad" and access SpotMixer via the Video and Audio section of Display Ad Builder.