SponsoredReviews.com was launched and publicly announced as a service for both bloggers and advertisers by Jarrod Hunt, head honcho at 360 Enterprise Inc. The service has joined the exisiting similiar services PayPerPost.com, Reviewme.com, and Creamaid.com.
First, it seems like unlike other pay per post services, bloggers will get to set their own pay scale. ReviewMe, for example, creates a fee for your blog based on a secret formula that calculates your blogs’ worth based on Alexa Rank, Bloglines subscriptions, traffic and so on (it is secret insofar as the details haven’t yet been published).
One presumes then, that SponsoredReviews will act as a marketplace, where bloggers set their own fee, and advertisers will select bloggers who they feel are offering a fair price for the quality of their post, the size of their readership and so on.
Second, is an issue of scale for that pay — as SponsoredReviews states that bloggers could earn as much as $10k per review. Now, seeing as bloggers are going to set their own fee, this will create an interesting dynamic, wherein I wonder who will be the first blogger to actually have the onions to set their own fee at … $10,000.
But more importantly, it raises another perspective on blogging ethics.