Sony Corporation has announced plans to launch a video-sharing site in Japan on Friday; Sony also hopes to introduce its service, called eyeVio, abroad, but said it first wanted to gauge the reception at home before drawing up an overseas launch schedule. "This is part of Sony's quiet software revolution. It's an opportunity to transmit user-generated video anywhere you want to, anytime to anybody, in a protected environment," said CEO Howard Stringer. This is the electronics and entertainment firm's first step towards challenging Google Incorporated's YouTube service. However, unlike what Google has (or rather hasn’t) done so far, Sony said it would closely monitor content on the service.
Such a model would appeal to companies looking to release content and to protect their image, said Sony spokesman Takeshi Honma: "We believe there's a need for a clean and safe place where companies can place their advertisements.