A cut price PlayStation 3 (PS3) with a smaller hard drive and no backwards compatibility with previous consoles goes on sale later this month.
The £299 PS3 has a 40-gigabyte hard disk and will be released in Europe, Middle East, Australia and New Zealand. Sony has also slashed the price of the 60GB model, from £425 to £350 as it hopes to ignite sales.
Ray Maguire, head of PlayStation UK, said he expected the PS3 sales base to double by Christmas.
Mr Maguire said the release of the 40GB PS3 was a "strategic decision" and not the result of less than expected sales of the PlayStation 3.
Sony, PlayStation 3, PS3