Snap is led by Bill Gross, the man behind Picasa, Overture, GoTo, and Compete.com. As the name suggests, Snap provides users with a preview or rather a snapshot of each search result along with several added features that are targeted at providing smart search results.
Snap's power comes from three innovations:
- Snap gives you a visual preview of each result BEFORE you click on it...and that improves your odds of picking the right search, without clicking back-and-forth several times.
- Snap incorporates user feedback in the form of post-search click-stream analysis, ranking search listings based on the successful outcomes of users who made the same queries. Our 'Snap Rank' algorithm orders its results by combining the best of algorithmic calculations with an understanding of human intentions, which greatly improves the quality and relevancy of results, and avoids the dead-ends that come from 'spammed' results (See 'How does Snap Rank work', just below).
- Snap gives you suggestions for your search BEFORE you actually submit your search...again improving your odds of finding what you're looking for faster. Snap combines these innovations, making it easier and faster to get reliable outcomes from your searches.
SEJ --The engine leverages GigaBlast, LookSmart and DMOZ to enhance its search results in addition to its own index. A nifty feature is the Web Search category tool that lists poplar searches matching the search term that the user enters. This is the SNAP RAFT ( Refine as you Type) technology.
For advertising they follow the CPC and the CPA models with search offered in categories that include : Web, Classic, Shopping, News, and Jobs.
If anything, Snap has redifined itself via Snap Shots, which serve previews of web sites and content information on multiple blogs like Techcrunch and larger sites also. In its search results, Snap also repeats this mantra, letting users alternate between the Snap Web view or the Snap Classic view based on your preference for page previews (Web Search: About.com).
Snap, SnapShot, Snap.com, Search Engine, New Startup