The Smoked by Windows Phone kicked off at CES in January this year -- the big takeaway from Smoked is that it's about showing what Windows Phone can do, not telling people what Windows Phone can do - has been besting with 98.7% win rate.
Microsoft Windows Phone blog, posted some statistics from the campaign which include:
8,000,000+ total number of views of Smoked by Windows Phone videos since it kicked off in January.
2 YouTube top 5 most viewed lists in which Smoked videos appeared ("Most Popular from Around the Web - All Categories", and we're still in the top 5 on Science & Technology)
95% of viewers liked Smoked videos on YouTube.
36 number of countries running Smoked by Windows Phone.. Some of my favorites include Hong Kong's game-show style event, Indonesia's 50-person mall takeover, Nokia India's "Blown Away by Lumia", and the UK's massive "Dare to Live" campaign that is spanning retail, advertising, the web, and of course, in-person challenges.
50,000+ smartphones have been Smoked by Windows Phone since CES.
98% Windows Phone's global win percentage. This includes everything from CES through today.
100,000,000+ estimated people have seen, participated in, or read about Smoked by Windows Phone worldwide. This includes stuff like social and media impressions from our videos and ad buy, as well as media coverage social shares, tweets, and Facebook posts.
In addition to aforementioned stats, Microsoft also introducing a new set of Smoked by Windows Phone ads, a sample ad is embedded below:
If you want to see them all, hit "Faster than Windows Phone?" YouTube playlist.