Microsoft has teamed up with BSkyB to bring Sky Player to the Xbox 360 in the UK and Ireland. Subscribers will be able to stream a heap of Sky channels live (details of which will be announced closer to the launch), as well as pay-per-view shows and movies.
The new Sky channel in Xbox Live appears under the Video Marketplace heading. From there, you can choose to browse on-demand movies, sport and entertainment, watch live TV or browse all content by channel or genre. And of course there's a programme guide. The interface is lush, painted with buckets of blue of various shades, and it navigates exactly like the rest of Xbox Live.
Source:→ CNET UK