Yahoo! Bing Network has a new search ad format feature that can help (and it's even better than an anagrammer) called Sitelink Extensions -- "lets you beef up your search ads with up to six additional links, giving you the chance to take users deeper into your site to more specific pages, right from your search ad, potentially increasing customer engagement and SEM results," informs Yahoo.
"During our pilot phase of Sitelink Extensions, our advertisers experienced an average increased click-through rate of 15-25% compared to a standard search ad without Sitelink Extensions," Yahoo wrote.
Sitelink Extensions on bing search page offer:
- "Higher Click-Through Rates Across Verticals: Advertisers experience an increased click-through rate for Sitelink Extensions when compared to a standard search ad:
- Easy Setup and Campaign Management with just a simple click on the new Ad Extensions tab in your account. You can also import your Sitelink Extensions campaigns through our Import from Google feature. In addition to the Bing Ads user interface, you can create and manage your campaigns through the Bing Ads Editor and the Bing Ads API.
- Detailed Reporting with two new reports specific for Sitelink Extensions campaigns - "Ad Extensions by Keyword report" and "Ad Extensions by Ad report." You can also view your performance metrics in the Campaigns grid," informs Yahoo.
For more information about how you can enhance your search advertising performance with Sitelink Extensions, review this best practices document.