SEO Webmaster Academy, the latest Help Desk Hangout On Air, walk you through how Google Search works, how you can set your site up for success, and more.
If you missed the event, you can watch the complete recording embedded below, and some question answered as well.
My site used to rank really well, but now it doesn't. What happened?
There could be several reasons that your site is not be ranking in search the same way that it did in the past. "Three common reasons why this may happen are that your site has a technical problem which is preventing Googlebot from accessing it, your site violates our quality guidelines, or your site is simply ranking differently due to changes to our algorithm, which is updated hundreds of times per year," Google explained.
Adding, "The first thing we'd recommend to diagnose your issue is to check your site in Google Webmaster Tools, a free service that gives you information about how your site is performing in Google. If we've detected a problem with your site, we may have sent you a message there," Google said.
For a more detailed checklist to help you diagnose a change in ranking, visit our Help Center.
How do you rank item detail pages where there may be many websites which have the same item for sale (with a standard "technical description")? Who rises to the top when the content is basically static?
"Many merchant and affiliate sites use product descriptions taken straight from the manufacturer or from the end merchant site. While sometimes this can be appropriate, we typically recommend looking for ways you can add your own value to that page - can you provide some original reviews or recommendations about the item?," Google said. "If you are adding value of your own you'll be providing a better experience for users. If you are concerned about this, check out our material on duplicate content and watch the video about Webmaster Guidelines."