In an lenghty interveiw with the The Daily Telegraph, Apple's design guru Jonathan Ive, who has received a knighthood today by the Princess Royal at the at Buckingham Palace, for creating products such as the iPad, tells Shane Richmond why this country's industrial heritage lies behind his success said, "I'm very aware of an incredible tradition in the UK of designing and making, and so to be recognised in this way is really wonderful."
In the interview with Richmond, Ivy said, "All I've ever wanted to do is design and make; it's what I love doing. It's great if you can find what you love to do. Finding it is one thing but then to be able to practise that and be preoccupied with that is another," he says.
He says his father, was a significant influence on his decision to pursue design. "My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself."
Ive's design studio, on Apple's Cupertino campus, a short drive from the San Francisco home where he lives with his British wife, Heather, and two children, is shrouded in secrecy. Only select employees are even allowed inside the office, which has tinted windows and is filled with machines for designing and prototyping Apple's various products.
When he talks about his work with Apple, he almost always talks about "we", rather than "I". Everything he says emphasises the teamwork involved in producing products such as the iMac, the candy-coloured computer that relaunched Apple on the path to success, or the iPad, the tablet that has redefined the way people use computers.
"We try to develop products that seem somehow inevitable. That leave you with the sense that that's the only possible solution that makes sense," he explains. "Our products are tools and we don't want design to get in the way. We're trying to bring simplicity and clarity, we're trying to order the products," he said.
Here is a BBC video, showing the Princess Royal knighting Sir Jonathan Ive: