Google Search’s "Similar" feature helps you find new websites “similar to ones” with which you’re already familiar. Google has updated the feature, and now it returns up to 200 pages, and started showing these alternative sites more prominently. “Starting this week, for queries where similar sites are likely to be helpful, we’ll display a list of "Pages similar" at the bottom of the results page. For example, this is the list of sites similar to Direct Relief International. But what if one wants to support several organizations? If you click the "Similar" link that’s on the same line as the "www.directrelief.org/" URL, you’ll find other nonprofits that are also involved in relief efforts. Even if Google shows a link to this feature next to each Google result, few people click on "similar" to find related web pages. Probably that’s the reason why Google decided to show at the bottom of the search results page an OneBox with pages that are related to the top result, but only if the pages are likely to be helpful and only for navigational queries,” explians Google.