Google OpenID Federated Login API let individuals, use their single Google Apps account to sign in to a variety of websites without sharing credentials, and also helps organizations, who rely on multiple Software as a Service (SaaS) solutions from different vendors. For these org, Apps can now become an identity hub for multiple SaaS vendors. Vendors like: ZoHo, Tripit, Smartsheet, Socialwok, and Manymoon reporting increases in registration rates after deploying this feature. Also announced “Hybrid onboarding” to help people now sign into web services more easily — by simply clicking a button. In addition, after a thorough evaluation of security & privacy of these technologies, same techniques’re being piloted by President Obama’s open identity initiative to enable citizens to sign in more easily to government-operated websites. For more detailed reading: Hybrid Onboarding, OAuth Enhancements on Code blog.