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Seven Renegade “Guerrilla Marketer or Fake?”

Joe Wilcox: Over the weekend, there has been Microsoft enthusiast news and blog site buzz about a mysterious new blog about Vista successor Windows Seven.


Some advice for Microsoft: If this site is unsanctioned but real, don’t shut it down. The most recent post is reason enough. The anonymous blogger gives a short history of Windows architectural changes and he or she provides the most information about Vista. Microsoft, you need some good Windows evangelism right now, and an anonymous seemingly insider blogger is a great way to generate buzz. If Seven provides some juicy details, people will subscribe to his or her feed, and enthusiast sites will report or blog every little feature.

Some kudos for Microsoft: If Seven is a sanctioned guerrilla marketer, he or she has been too long waiting to blog. Microsoft, you need to get some good leaks out there to generate buzz. Please, let’s see more of this. Be aggressive, take marketing risks. A blog like this is worth millions of dollars in advertising, if it delivers the goods (meaning details) and generates buzz.

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Windows, Operating System, Windows OS, Windows 7, Windows Sevemn, Blog, Microsoft, Windows Vista, Guerrilla, Marketer, Fake, Inentity

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