Google Webmaster Tools had launched “Set your Geographic location” feature in October 2007.
“If your site targets users in a particular geographic location, you can use our geographic target tool to provide us with information that will help us determine how your site appears in our country-specific search results, and also improve our search results for geographic queries. This data supplements our existing information, and setting a geographic target won't impact your appearance in search results unless a user uses Advanced Search to limit the scope of the search to a certain country.” [Webmaster Help Center]
The tool is easy to setup, set a geographic target:
- Sign into Google Webmaster Tools with your Google Account.
- Click the URL for the site you want.
- Click Tools, and then click Set geographic target.
- Select Associate a geographic location with this site.
- Select the geographic information that applies to your site's target audience, and click Save.
…eventhough, Google Webmaster Central team said they have been receiving some questions on the tool, so they have decided to produce a video to answer some of those questions. In the video, Webmaster Trends Analyst Susan Moskwa explains how Google determines where you site is located and how that might impact how it ranks in their local search engines. In addition, she explains that not all geo-specific sites do not use TLDs that match the country of origin; that is where this tool comes in. Here is the video, Watch the video after the jump: