The Search Engine Strategies 2011, New York is happening on March 22, and the AdWords team is making its annual pilgrimage to the event. Here're a few Google sessions to put on your SES agenda:
- DoubleClick Search V3 Preview
March 22, 1:30-2:30pm
Over the past few months, the Google team has been hard at work on an upgraded version of DoubleClick Search - a tool that allows you to manage search campaigns across the major search engines in one interface. With significant improvements in speed, intuitive design, and new features, DoubleClick Search V3 is being built to make your life as a search marketing professional much easier. See innovatinos in this area and get a preview of the upgraded product.
- Ad Innovations
March 23 1:00-2:00pm
Search funnels and site links and and call metrics - Take a crash course in latest AdWords innovations. Discover new ad formats, tools to simplify and automate account management, new ways to scale your ads across Google Network, and more. For a sneak preview, visit: Ads Innovations site
- Ads in a Quality Score World (Panel)
March 23 3:45-4:45pm
More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? This panel take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
More Info: SES 2011