On June 7, this year, Google launche a limited pilot program for Search Engine Optimization reports in Google Analytics, based on Search queries data from Webmaster Tools. Today, Webmasters Tools bog announced thay they have made several improvements and made available the following reports to public in the Traffic Sources section of Google Analytics.
"All of these SEO reports offer Google Analytics' advanced filtering and visualization capabilities for deeper data analysis. With the secondary dimensions, you can view your site's data in ways that aren't available in Webmaster Tools," revealed Christina Chen, Product Manager.
"To enable these Search Engine Optimization reports for a web property, you must be both a Webmaster Tools verified site owner and a Google Analytics administrator of that Property. Once enabled, administrators can choose which profiles can see these reports."
The reports available today are:
- Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries
- Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
- Geographical Summary: impressions, clicks, and CTR by country