Google today revealed that in "Q3 Google searches from mobile devices grew 130% year over year. Additionally, a Mobile Marketing Association study found that 59% of holiday shoppers said they plan to use their mobile phones to facilitate holiday shopping".
Google's also bringing Seller Ratings extensions from desktop to mobile to enable mobile searchers to see merchants who're highly recommended by other shoppers.
"By showcasing relevant and useful rating info for your business, the extension can help differentiate you from your competition and guide potential customers to purchase from your site. Seller Ratings are aggregated from merchant review sites all around the web and the extension will only show when a merchant's online store has a rating of four or more stars and at least 30 reviews. As seen in the example below, the ad will display the merchant's star rating as well as a clickable link to the seller's reviews," explains Google.
To set up, if your campaigns are opted-in to show on high-end devices with full Internet browsers, Seller Ratings are automatically enabled for your mobile and desktop ads and don't require any additional set-up.
Right now Seller Ratings are only available on Google.com, Google.co.uk and Google.de domains. Ads will only show for advertisers who provide users with paid goods or services or those that enable the buying or selling of products or services via a marketplace.
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