Google begin showing "seller rating extensions" to German-language users searching on Google.de as well as English-language users searching on Google.co.uk.
"We launched seller rating extensions earlier this year for English-language users on Google. Since then, thousands of advertisers have had their star ratings attached to their AdWords ads, making it easier for potential customers to identify highly-rated merchants on Google.com.
We're encouraged by the results we've seen and over time we plan to bring seller rating extensions to more users in more locations.
Please note that because we'll be rolling out seller rating extensions over the next couple of days, you mayn't see it immediately, even if your ads meet the qualifications," explains Google.
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