Microsoft Corp. today announced its continued collaboration with the U.N. High Commissioner for Refugees (UNHCR), a U.N. agency mandated to lead and coordinate international action to protect refugees and resolve refugee problems worldwide. Ninemillion.org, which uses the tagline “Help them learn. Help them play,” was launched by the UNHCR, Microsoft, Nike, and other corporate partners as part of their expanded Internet-based campaign to help the estimated 9 million refugee children and youth around the world.
In support of ninemillion.org, today Microsoft kicked off its Click for the Cause initiative in which Internet searches performed at http://click4thecause.live.com using Microsoft’s search service, Live Search, through March 2007 will result in a financial donation to ninemillion.org. The Live Search donation program will be coupled with a broad online awareness campaign for ninemillion.org to include advertising and editorial space on Microsoft® online properties such as MSN® and microsoft.com in 26 markets around the world. Those interested in learning more about ninemillion.org can visit its Windows Live™ Space at http://nine-million.spaces.live.com.
“Driving awareness is critical to finding lasting solutions for the millions of refugees and displaced people worldwide,” said Nick Van Praag, director of UNHCR’s Division of External Relations. “Through Microsoft utilizing the MSN network on behalf of ninemillion.org, we are able to generate consumer awareness that we hope will result in donations to support this important cause, giving hope to refugee youth and children.”
Ninemillion.org was launched on World Refugee Day (June 20, 2006) as a new public- and private-sector initiative and an example of how business partners are helping UNHCR give refugees hope for a better future. The campaign has received key support from Microsoft as well as other members of UNHCR’s Council of Business Leaders. Two-thirds of the money raised will be distributed by UNHCR to support education in refugee communities.
“At Microsoft, we feel we have a responsibility to use our resources and influence to make a positive impact on the world and its people. With our millions of visitors to MSN and Live Search each month, we hope to raise awareness of the plight of the 9 million refugee children,” said Derrick Connell, general manager of Live Search. “We continue to be impressed with the important work of the UNHCR and ninemillion.org, and are excited for the opportunity to expand our support of a cause that impacts so many around the globe.”