A new study conducted by comScore and sponsored by Searchandise Commerce and iProspect. It involved more than 1,000 shoppers who took part in online focus groups in April of this year. “no activity occupies more of shoppers’ time online than search. Search engines play a pivotal role in the shopping process, directing shoppers where to find products, and retail websites have emerged as a leading source for a bevy of product details.” As site search on retail websites becomes more robust, it plays an increasing and complementary role in the way shoppers make informed product selection decisions.
The report is available for download here.