SCVNGR is a game about going places, doing challenges and earning points. Individuals and enterprises can build on SCVNGR by adding challenges to their favorite places. To flesh out its competitor “Foursquare,” the compamy launched “online profile pages,” giving users ability to showcase all of the challenges they’ve completed, as well as associated photos and tips to other players. Along with profiles, the service is also boosting its sharing functionality. SCVNGR‘s Seth Priebatsch says the app’s initial integrations with Facebook and Twitter were weak — now it’ll be easier to share your stories out to the social networks.
“SCVNGR shares similarities with services like Foursquare and Gowalla in that it’s based around “checking in” at various venues. But it places a much bigger emphasis on what you actually do at these venues by offering an array of challenges. These include things like prompting users to take photos of themselves or to answer a riddle based on clues at their current location (for example, one of the default challenges at restaurants is “Fear Factor” where you take take a photo from an odd angle to make whatever you’re eating look unappetizing). Because these challenges often yield photos and other content you’d probably want to share with friends, it’s pretty crucial that users have a way to show them off in one place on the web.”