Scribd, document sharing hub announced a new feature dubbed "Scribd Stats," that'll allow publishers on the site to more accurately measure how their content is performing. After logging in, you'll see an overview chart of your overall document popularity. You can also see this broken down on a per-document basis. Graphs look similar to Google Analytics, allowing you to quickly adjust the date range.
You can also select individual documents to do a deeper dive, with features that include: a heatmap for each document you've uploaded, allowing you to see which portion of a document people find most interesting; data on which search queries led people to find your document, and what they're searching for within your doc; and graphs that led you track a document's popularity over time.
The feature will also allow publishers to analyze the performance of Scribd's ReadCast feature, which lets users share the content they've recently read to Facebook and Twitter.
Scribd says that the product will be rolling out slowly to users over the next few weeks.